MediaAlpha, Inc.

MAXSEC EDGAR

Services-Business Services, NEC(DE)CIK: 1818383

Concept	FY2025	FY2024	FY2023	FY2022	FY2021
Revenue from Contract with Customer, Excluding Assessed Tax	$388.1M	$459.1M	$645.3M	$584.8M	$408.0M
Cost of Revenue	$321.4M	$389.0M	$543.8M	$499.4M	$342.9M
Research and Development Expense	$18.5M	$21.1M	$15.2M	$12.4M	$7.0M
Operating Income (Loss)	-$39.9M	-$35.4M	$2.1M	$19.5M	$24.8M
Interest Expense	—	—	$7.8M	$7.9M	$7.0M
Nonoperating Income (Expense)	-$17.1M	$65.8M	-$11.7M	-$10.2M	-$7.0M
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest	-$57.0M	$30.5M	-$9.5M

Concept	FY2025	FY2024	FY2023	FY2022	FY2021
Assets	$262.4M	$153.9M	$170.1M	$289.8M	$210.3M
Assets, Current	$189.9M	$74.6M	$80.4M	$137.1M	$127.8M
Cash and Cash Equivalents, at Carrying Value	$43.3M	$17.3M	$14.5M	$50.6M	$23.6M
Accounts Receivable, after Allowance for Credit Loss, Current	$142.9M	$53.8M	$60.0M	$76.1M	$96.3M
Liabilities	$308.7M	$248.3M	$256.2M	$351.4M	$315.5M
Liabilities, Current	$133.0M	$79.7M	$76.9M	$84.2M	$107.5M
Long-term Debt	$162.4M	$174.3M	$183.1M	$186.8M

Concept	FY2025	FY2024	FY2023	FY2022	FY2021
Net Cash Provided by (Used in) Operating Activities	$20.2M	$28.3M	$28.6M	$51.4M	$22.1M
Net Cash Provided by (Used in) Investing Activities	-$73.0K	-$49.8M	-$650.0K	-$10.3M	-$294.0K
Net Cash Provided by (Used in) Financing Activities	-$17.4M	-$14.5M	-$961.0K	-$27.6M	-$17.5M
Payments to Acquire Property, Plant, and Equipment	$73.0K	$98.0K	—	$296.0K	$146.0K
Payments for Repurchase of Equity	$0.00	$5.0M	$0.00	$0.00	—

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